Abacum Up-Branding
At Abacum Brand, we continuously reflect on and learn from our brand identity. We consistently revisit how our brand personality aligns with the company's vision, mission, and goals, making ongoing improvements to ensure our brand identity stays in sync with our strategy.
We actively analyze the performance of our visual assets and closely monitor the website’s performance with every change we implement.
Brand collaborative check-in session
Brainstorming with the Head of Design, the Head of Marketing and the Founder. In order to define the brand personality, make an analysis of the competition, collect opinions about the status quo of the brand identity, and align on possible hypotheses to improve the brand presence, taking into account our users.
Competitor Analysis
Customer Research & Hipothesis
Metaphor Exploration
Storybrand
Brand Proposal
